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Cradle to Cradle: Remaking the Way We Make Things |  | Authors: William McDonough, Michael Braungart
Publisher: North Point Press
Category: Book
List Price: $27.50
Buy New: $16.99
as of 9/9/2010 00:49 CDT details
You Save: $10.51 (38%)
New (72) Used (54) Collectible (1) from $9.50
Seller: supermoviedeals
Rating:  175 reviews
Sales Rank: 577
Media: Paperback
Edition: 1st
Pages: 208
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 8.2 x 5.1 x 0.9
ISBN: 0865475873
Dewey Decimal Number: 745.2
EAN: 9780865475878
ASIN: 0865475873
Publication Date: April 22, 2002
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780865475878 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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| Editorial Reviews:
Amazon.com Review
Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton
Product Description
A manifesto for a radically different philosophy and practice of manufacture and environmentalism
"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).
Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.
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| Customer Reviews:
Showing reviews 1-5 of 175
 excelent book! August 2, 2010
iris laverde
This book presents a new way to face the enviromental issues, changing the way we make things and eliminating the waste concept. I higly recomend it.
 gave it away July 30, 2010
Sandra L. Yukes
I bought this book for a book club and I read some of it. It is a very heavy book as the pages are not made of paper but a recycled waterproof material. That is the coolest thing about this book. I found it redundant, boring and the point can be summed up in 2 sentences. I do not recommend.
 on time but damaged July 23, 2010
bw
0 out of 1 found this review helpful
The book I purchased from this seller was listed as in "good condition", but had damage to the bottom of the book, and about 1/4 of the pages were ripped on the bottom.
 Brilliant Ideas but... May 18, 2010
Steve Keifer (Northern Virginia)
1 out of 1 found this review helpful
I was disappointed with this book. I love the ideas that McDonough and Braungart present. However, I think the ideas could have been just as effectively communicated in a 15-page white paper instead of a 200-page book. For example, the entire book can be summarized with two sentences near the end: "We can build factories whose products and by-products nourish the ecosystem with biodegradable material and re-circulate technical materials instead of dumping, burning or burying them."
The authors have compelling and original ideas about how to fundamentally redesign industrial processes to be inherently sustainable. Some of the best ideas I have read about how to solve the environmental crisis. However, the authors takes a very long time to make their point. I found a lot of the content to be repetitive.
Thinking in another way March 20, 2010
Julia
During my studies in Denmark, I had the opportunity to join a presentation of Michael Braungart. I got more and more into his ideas and impressions of producing and using things in a different way. I love Michaels and Williams ideas. Thinking in another way. They say us: Don't save energy, materials,.... Use as much as you can and don't feel bad about it. The thing is extraction of resources, production, usage and waste treatment have to be handeld in another way.
Like our nature is this product concept based on a cycle, the biological and technical cycle. Everything can be reused. Products are not treated with hazardous chemicals, waste is not going to landfill or incineration plants. Who thinks that incineration is a great idea, is totally wrong. Yeah, you can gain energy out of it, but did the people thought about burning our precious resources? There are so much more things to tell you.
But,.... You have to read it and you will love the concept.
Showing reviews 1-5 of 175
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